Medical-Grade Lanolin
Sustainably sourced from Australian sheep’s wool, this ultra-pure lanolin mimics your skin’s natural oils to deeply hydrate and lock in moisture. Known as nature’s most effective moisturiser, it leaves skin soft, supple, and protected.

Lanolin Oil
A lighter, refined form of lanolin that absorbs quickly while maintaining long-lasting hydration. It helps strengthen your skin barrier, preventing dryness and flakiness — perfect for lips, hands, and any sensitive areas.

Elderberry Extract
Rich in natural antioxidants and vitamins A, C, and E, elderberry helps protect against environmental stressors and supports healthy, glowing skin.

Sweet Potato Pigment
Our signature tint comes from sustainably harvested sweet potatoes grown in China. This edible plant pigment, packed with anthocyanins, gives a natural flush of colour while delivering antioxidant protection.

Corn Starch
A plant-derived powder from Chinese corn that ensures the pigment stays evenly blended for a smooth, creamy texture. It also helps mattify and balance oil, keeping the formula lightweight and comfortable.

On lips: Glide for a natural pink flush and long-lasting hydration.

On cheeks: Tap on for a healthy, blushing glow.

On lids: Swipe for a subtle, glossy sheen.

Your lips deserve more than chemicals that dry, irritate, and never truly hydrate. Most lip glosses rely on synthetic ingredients that create a short-term shine, but actually strip away your skin’s natural moisture.

Our Superfood Sweet Potato Tint is powered by 100% natural ingredients your skin recognises and loves. Medical-grade lanolin locks in moisture, while antioxidant-rich sweet potato pigment adds a rosy glow that looks (and feels) healthy. Cornstarch ensures a smooth, even finish without the stickiness or irritation of synthetic balms.

And because the skin on your lips is thinner and more absorbent than anywhere else on your body, going natural isn’t just better for your skin, it’s better for you. After all, it’s the one beauty product you’re most likely to lick off!

Ditching Plastic for Sugarcane

We’ve swapped all our traditional plastic tubes for bioplastic made from sugarcane - a sustainable, renewable alternative that helps reduce our carbon footprint by up to 42%!

Unlike regular plastic made from fossil fuels, sugarcane bioplastic is produced from plants that capture carbon dioxide from the air, using 65% less energy in the process. The result? Durable, high-quality tubes that look and feel the same - but are much kinder to the planet.

They’re 100% recyclable, too. Fully compostable beauty packaging isn’t quite here yet, but this is a big step forward for truly eco-friendly skincare.

65% Recycled PCR Caps

Our caps are made from 65% post-consumer recycled (PCR) plastic, giving old bottles a brand new life. Why not 100%? Because caps need a bit more strength to stay secure - and 65% is the sweet spot between durability and sustainability.

We’re constantly testing new materials to push this number even higher. Your future cap could be fully recycled, and that’s a promise we’re working toward.