Pamela Laird

We absolutely loooved watching you on the latest season of The Apprentice! What made you want to apply to the show?

Thank you!  I absolutely loved being part of it.  It was really simple for me, I needed an investor and found it tricky to find investors in Ireland interested in scaling a beauty brand.  My friend watched the show and sent me a message saying I should apply to I took the plunge!

As a fellow female owned beauty business…we love and support your message! Tell us a bit more how Moxi Loves was started?

I pretty much grew up surrounded by beauty- my mum has owned a beauty salon since before I was born and I loved to go there after school!  I think I was destined to go a similar route as she was such an inspiration to me and still is! Moxi Loves was started when I saw a gap in the market for convenient skincare solutions.  Mum had me cleansing toning and moisturizing from a young age but I always liked to cut corners!  My skin did not like these corners and I thought why do quick handy products mean you have to compromise on good quality skincare.  So I set out to change that and create products that solved problems and saved time!

"I absolutely love the multi-use of the award winning balm, super handy for travelling.  Cruelty free too is brilliant!  I love a product I can use for multiple areas, I also have an addiction to lip balm!"

How did your career lead to creating Moxi Loves?

When I left school at 18 I opened a nail bar within House Of Fraser and ran that for 4 years, I would say 2 years in I knew I did not want to continue in the service industry and needed a bigger challenge creatively.  It had to be beauty and I knew I had such a passion for products which led to creating Moxi Loves.  The first product Eye Catcher came about while I was working as a manicurist on set of magazine covers and editorials.  I spotted that even professionals need correcting tools and how I could improve the traditional methods used.  This is at the forefront of what Moxi Loves does as a brand, making products easier to use!